Buidling a Business
Executive Briefing Center Planning Workbook

Table of Contents

Mission and Values
Qualifying the EBC Customer
Selling the Program Inside the Company
Measuring Success
Designing Briefing Content
Designing Briefing Content (part 2)
Company Executive Briefing Center: Experience Overview
Key Elements
Arrival and Hallway
Guest Reception
Demonstration Room: Video Elements
Demonstration Room: Physical Elements
Cyber-Library CD-ROM